On Monday, May 3, we launched what will become an annually recurring awareness day, Good Vibrations Day, to celebrate and raise awareness about bone anchored hearing as a treatment.
Today, more than 250,000 people from all over the globe use some form of bone conduction hearing device. May 3 is meant to celebrate them and the treatment—regardless of brand—by providing them with a day to talk about their experiences living with bone anchored hearing devices.
“At Oticon Medical, we recognize the importance of sound for wellbeing, for development—even for general health. So, of course, we are passionate about providing as many people as possible with the best sound imaginable. That also means creating more awareness—not just about products—but about the treatment itself. We hear much too often that a person didn’t know that their hearing loss could be alleviated, and therefore went years and years unaided. This day, May 3, is our contribution to keeping the conversation of hearing alive.” –Oticon Medical CEO, Jes Olsen
A nod to the godfather of bone anchored hearing
The May 3 date was chosen deliberately because it is the birthday of Per-Ingvar Brånemark. Brånemark was a Swedish physician and research professor. He is known as father of osseointegration and the godfather of bone anchored hearing, because his discoveries enabled the development of today’s bone conduction hearing devices. Additionally, in the US and Canada, May is Better Hearing and Speech Month.
We are celebrating with different activities and events in countries all over the world, including informational posts, contests, and fun and games. It is our hope that other bone anchored brands will join us in making Good Vibrations Day a truly non-branded awareness day focused on the people and the treatment—not products.
Good Vibrations posts, stories, tweets, reels etc. can be shared by all using the #goodvibrations and the #boneanchoredhearing hashtags. You can find them posted here: Good Vibrations Facebook page.
We also welcome you to join and share YOUR stories of life with bone anchored hearing worldwide in the Good Vibrations Facebook Group.