Tag Archives: hearing loss

Student. Intern. Artist. Sarah is Grateful for Her Ponto 5 SuperPowers

Oticon Medical advocate and recent summer intern Sarah Sabal shares her experience before and after upgrading to Ponto™ 5 SuperPower bone conduction hearing devices.

#

Born with Microtia and Atresia, I grew up in a seemingly busy world that, to me, was quiet. It was like watching a silent movie of people living their everyday life. As a young child, I eventually developed my thoughts and emotions through my artwork—a form of visual communication.

Later, when I got adopted in 2007, I was aided at the age of 8 with my first hard-wired bone anchored hearing devices on a headband. At first, I was shocked to hear for the first time, but later on, I had discomfort from wearing my hard-wired headband for a prolonged time, with addition to constant feedback. In 2013, I started wearing Ponto devices, and I now wear the Ponto 5 SuperPower.

I received multiple scholarships before going to college. I was awarded two government scholarships in Critical Language Scholarship funded by the State Department, and Boren Awards by the National Security. In addition, I have received multiple awards in art contests and been on RIT’s Dean’s List for having a GPA higher than 3.40.

Going to college, I was so grateful that I could do well in classes and make new friends. Wearing my Ponto 5 SuperPower processors allow me to hear the surrounding environment through OpenSound Navigator™ (full 360-degree soundscape). Most of the time, I use my ConnectClip™ to stream music, videos, and Zoom calls through my laptop, and EduMic™ to hear my professors in classroom settings.

I recently worked with Oticon Medical as a summer Digital Marketing intern. The resources provided by my college (RIT) and Oticon Medical gave me the opportunity to achieve success. My motivation and career plan are to pursue Marketing with the ability to speak Chinese for future opportunities. I am currently studying abroad in Taiwan under my Boren Awards scholarship.

I hope my motivation and determination to succeed despite my deafness will encourage others that anything is possible when you have a positive mindset!

Mother. Student. Advocate. Camilla Juggles It All with Ponto 5 SuperPower

Camilla Gilbert has faced many obstacles in life, including bilateral microtia/atresia with hearing loss and other challenges. Yet nothing has deterred her from helping others and advancing her education. Now she is doing it all with support from her Ponto™ 5 SuperPower bone anchored hearing devices.

#

I had heard about many people with Ponto 5 SuperPower devices and wanted to try them. I heard that it was terrific regarding the sound quality, power, and feedback reduction.

Before I went back to school for my Masters in Social Work (MSW), I went to school to learn about Deaf culture and history, and ASL. What motivated me to return to school was to become a role model for myself, my daughter, and the communities I knew I would serve one day. I want to help and support people who feel like there is no hope in the Deaf/hard of hearing communities and the disabled community. I am currently pursuing my Doctor of Education degree in Educational Leadership.

My experience wearing a Ponto to school as an adult compared to going to a school as a kid without treatment is different. I’m able to understand more clearly. I can not only hear the professors, but participate in dialogue with my classmates.

Wearing the Ponto 5 SuperPower is also helping me achieve my goals as an employee, since I’m very new to my position. I can hear my colleagues whispering in their office with the door closed. Maybe we have thin walls, but before this new Ponto 5 SuperPower, I could not hear the whispering!

With Ponto 5 SP, I can communicate in a social situations, such as at a restaurant, in meetings, and at various appointments. Before, I struggled with understanding what people were saying in social situations. Now I can engage more without listening fatigue.

My hearing journey hasn’t been easy. However, this journey is who I am and will always be. Life is what you make out of it, so we must embrace our differences, weirdness, disabilities, and technology. Without technologies from Oticon Medical, which believes that Sound Matters, I wouldn’t understand hearing health’s quality and importance. If you are at a crossroads in your hearing journey, I suggest you do your research about Ponto 5 SuperPower.

Exploring the Links Between Your Hearing and Your Health

Did you know? 

We exercise, drink water, and eat healthy to prevent any health issues down the road. Many of us have regular primary care appointments as preventative care. But what about your hearing health? How does hearing loss impact your overall health?

Nearly 27 million Americans ages 50 and older have hearing loss. Of those, only one in seven treat it. Those that do treat their hearing loss often wait an average of 10 years or more before meeting with a hearing healthcare processional. Unfortunately, this can have a lasting impact on your health.

A study from Johns Hopkins expert Frank Lin, M.D. Ph.D monitored nearly 700 adults for 12 years and found that people with moderate or severe hearing loss were at an increased risk for developing balance problems resulting in more frequent falls as well as a higher prevalence of memory loss. In addition to these findings, other research has confirmed that individuals with heart disease, kidney disease, and diabetes are more likely to also experience hearing loss as compared to their age matched peers.

So, how does this impact your daily life?

If you are reading this post, you are likely very aware that hearing loss can have a significant impact on social interactions. You might find that you are asking others to repeat themselves. You may struggle to follow conversation with more than one person. Or you may find yourself thinking everyone else is mumbling. Whatever it is that you struggle with, the effects on social interactions can lead to self-isolation and ultimately depression and anxiety.

What can you do to prevent these effects?

One of the best ways to prevent these issues is to start with good hearing habits early in life. Just like we brush our teeth every day for good oral hygiene, we should protect our hearing when in loud environments. We should reduce exposure to medications that can cause hearing loss and we should have regular hearing exams with a hearing healthcare provider to monitor hearing over time. If hearing loss is detected, we should treat it quickly.

What if I already know I have hearing loss?

Now is a great time to start treating it! Do not hold back from choosing to do something about it. Schedule an appointment with your hearing healthcare provider and share a comprehensive medical history with them. Work with them to determine the best solution for you. If you do not yet have a provider, please use our Find a clinic tool. Or you can reach out to our team at 888.277.8014 (M-F 8am-8pm ET), and we would be glad to help find the right provider for you.

Any form of hearing loss can be challenging for the person experiencing it and for loved ones trying to communicate with them. It is our hope to help you hear your best because sound matters!

About the author‌

Alicia Wooten, Au.D. CCC-A is a Senior Auditory Technical Specialist at Oticon Medical. She specializes in implantable hearing devices and has a strong passion for aural rehabilitation and its impact on patient outcomes.

Citations

Hopkinsmedicine.org. 2022. The Hidden Risks of Hearing Loss. [online] Available at: <https://www.hopkinsmedicine.org/health/wellness-and-prevention/the-hidden-risks-of-hearing-loss> [Accessed 29 April 2022].

You Hear with Your Brain

Exploring the Close Relationship Between Hearing Health and Cognitive Health

What is cognition?

Cognition is the “the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.” (Oxford 2022). It is how we process information, develop into who we are, learn what we learn and process our surrounding environment. Cognitive function is critical to participation in activities, social gatherings and for enjoying conversation with family and friends.

What does hearing have to do with cognition?

In recent years, there has been a steady increase in research outcomes that show a connection between untreated hearing loss and accelerated cognitive decline.  One study completed by Croll et al in 2021, showed that individuals with hearing loss had lower cognitive function results than those of their peers with normal hearing. In several studies using functional imaging, there was evidence that when listening to different inputs the brain was stimulated less in individuals with hearing loss.

There are numerous theories as to how hearing loss plays a role in cognitive changes. Today we will examine two schools of thought.

The Common Cause Theory

The first theory to explore is the concept that age-related changes cause global declines. This widely researched theory suggests that neural degenerative diseases or even cardiovascular disease play a role in overall cognition. How does this theory expand to untreated hearing loss? This theory suggests that, like other health conditions, hearing loss has an impact on our overall health and cognitive abilities as we age.

The Cascade Theory

This is known as the “use it or lose it” theory (Chung, 2018). We know that hearing loss decreases auditory stimulation within the brain, and in turn this deprivation can cause cognitive decline. The idea is that auditory deprivation (i.e., hearing loss) can cause a ‘cascade’ of other issues like social isolation, depression, and the accelerated onset of dementia. Hearing loss also causes a person to have more cognitive load, meaning that individuals with hearing loss must work harder to process information. If we further explore the ‘cascade’ theory, there is hope that by treating your hearing loss sooner than later, you can slow the progression of cognitive decline.

What you can do to retain cognitive function as you age

Additional research is needed to understand more about how hearing loss impacts cognition. However, research suggests there are close ties between our hearing health and our overall health and wellness.

Here are a few steps you can take to ensure that your hearing health and cognition stay in shape as you age:

  • Get your hearing tested annually and continue to monitor it regularly. Add your hearing to the list of health-related check-ups you schedule each year.
  • If you have a hearing loss, seek treatment from an audiologist. Early intervention and early use of hearing aids or assistive listening devices are proven to reduce the effects of hearing loss such as depression, isolation, and memory loss.
  • Use the latest technology to your advantage. Although hearing aids cannot reverse the effects of hearing loss and cognitive decline, research does show that patients who use hearing devices regularly to treat their hearing loss have a greater ability to retain their cognitive function throughout the aging process.

Talk to a hearing care professional about the many benefits of treating your hearing loss today. And if traditional hearing aids aren’t the right solution for you, we encourage you to explore a bone anchored hearing system instead.

About the Author

Author Nicole Maxam, AuD, has been an audiologist for almost 17 years and has worked with a variety of patients. Before joining the Auditory Technical Services team, she worked in the school settings and private ENT setting offering hearing aids and implantable options to her patients.

Resources

  • Campbell, Julia and Sharma, Anu. “Compensatory changes in cortical resource allocation in adults with hearing loss”, Front. Syst. Neurosci., 25 October 2013, https://doi.org/10.3389/fnsys.2013.00071
  • Crolling, Pauline, “Hearing Loss and Cognitive Decline in the General Population: a prosceptive cohort study”, J Neurol. 2021 Mar;268(3):860-871. doi: 10.1007/s00415-020-10208-8
  • “Cognition”. Lexico. Oxford University Press and Dictionary.com. Retrieved 3/25/2022
  • King, Chung. Theories on Hearing-Cognition Functions, The Hearing Journal Dec. 2018. V71.12 p10-12.
  • Naples, James, Hearing Loss may affect brain health, Harvard Health Blog, 31 Jan 2020, www.health.harvard.edu/blog/hearing-loss-may-affect-brain-health-2020013118739
  • Tran, Yvonne, et al, “Co-occurring Hearing Loss and Cognitive Decline in Older Adults: A Dual Group-Based Trajectory Modeling Approach”, Front Aging Neurosci. 2021 Dec 24;13:794787. doi:10.3389/fnagi.2021.794787. eCollection 2021

Auditory Rehabilitation: The Importance of Developing your Listening Skills

Hearing loss can have a significant impact on your quality of life. For some people it can impact social interactions, work environment, and even activities that you used to find to be relaxing and enjoyable. The purpose of this blog post is to help you to understand that you are not alone in this journey. Depending on the type and degree of hearing loss you experience, bone anchored hearing systems along with aural rehabilitation, may help you to reduce your listening effort.

Learning to listen

Did you know that we listen with our brains rather than our ears? If you are someone experiencing hearing loss, your brain may not be getting the auditory stimulation it needs to be able to understand and comprehend speech information. Therefore, the first step in learning to listen is to make sure your brain is getting access to the sound it needs. The best way to ensure this is to work with your hearing healthcare professional to determine the type and degree of hearing loss you have and how to best treat it.

Sometimes we need more

Of course, many different factors influence outcomes with your hearing devices. One of those factors could be that your brain needs to re-learn how to listen and understand. Just like your hip might need rehabilitation if you hurt it, your brain may need some listening rehabilitation to reduce listening fatigue and improve overall understanding. We call this aural rehabilitation. You may also hear it referred to as “AR”.

What is aural rehabilitation?

Aural rehabilitation allows individuals experiencing hearing loss to learn how to use their technology and other resources to improve speech understanding, listening effort, and overall communication. According to Arthur Boothroyd[1], there are four components of aural rehabilitation:

  1. Sensory management: Treatment of the hearing loss.
  2. Instruction: Learning how to use your devices to best serve you in many different listening environments.
  3. Perceptual training: Learning how to listen and process sound through targeted therapy either provided in-person or via virtual platform.
  4. Counseling: Understanding realistic expectations.

The goal of aural rehabilitation is to improve quality of life by teaching the listener (you) how to reduce listening effort.  By reducing listening effort, you can experience improved listening stamina and even improvements in understanding when listening in different environments.

What are some benefits to doing aural rehabilitation?

Let’s face it, we are all busy. We have errands to run, kids to pick up, grandkids to play with, and Netflix® to binge! So, why put in the effort? Aural rehabilitation has been proven to improve listening outcomes from a reduction in the perception of hearing difficulties to an improvement in quality-of-life. Aural rehab can really help you to get the most out of your hearing technology.

When is the best time to start aural rehabilitation?

While research indicates that aural rehabilitation provides the most benefit within the first three months post device fit (Dornhoffer et al, 2021)[2], some form of aural rehabilitation can be beneficial to all individuals with hearing loss at any point during their hearing healthcare journey. The best time to start is now!

There are many ways in which you can pursue the different forms of aural rehabilitation. In addition to in-person therapy sessions, AR includes the use of any assistive technologies or accessories, support from friends and family, as well as training tools to help you to feel more confident no matter the listening environment. Some of these training methods include in-person therapy sessions, online training materials provided by various manufacturers, and even different phone applications that can support your hearing and listening journey. The best way for you to have an experience tailored to your needs is to discuss these therapy options with your hearing healthcare professional, so that they can determine the best ways to ensure that you have the resources you need to be successful.

About the author‌

Alicia Wooten, Au.D. CCC-A is a Senior Auditory Technical Specialist at Oticon Medical. She specializes in implantable hearing devices and has a strong passion for aural rehabilitation and its impact on patient outcomes.

[1] Boothroyd, A. (2007). Adult Aural Rehabilitation: What Is It and Does It Work? Trends in Amplification, 11(2), 63-71. https://doi.org/10.1177/1084713807301073

[2] Dornhoffer, J. R., Reddy, P., Ma, C., Schvartz-Leyzac, K. C., Dubno, J. R., & McRackan, T. R. (2021). Use of Auditory Training and Its Influence on Early Cochlear Implant Outcomes in Adults. Otology & Neurotology43(2), e165–e173. https://doi.org/10.1097/mao.0000000000003417

 

Masked Communication for the Hard of Hearing

Better hearing during the pandemic

Imagine this scenario: You are in the grocery store paying for your groceries. The grocery store employee behind the counter is wearing a face mask and working behind a plastic shield. The person asks you a question.

You have absolutely no idea what they said.

The lip reading cues you once used to help you understand a message? Gone.

The facial expressions that once helped you when you were in a bind? Disappeared.

Do you:

  • Nod and attempt a smile under your own mask?
  • Shrug in embarrassment?
  • Ask them to repeat?
  • Answer a completely different question than the one you were asked?

If you’ve been living on this planet for the last two years, you have probably lived through some version of this experience at one point or another. Face masks have become an essential part of keeping ourselves and others safe and healthy during the Covid-19 pandemic. For people also living with hearing loss, the introduction of face masks, shields, and protective glass have formed another barrier to communication, making it more difficult than ever to understand a conversation

 Strategies we can all use to communicate better in the “mask era”

While we wait for the world to get back to normal, let’s learn about some communication strategies that we can all implement to make masked communication easier during the pandemic.

Ask your audiologist to design a Mask Mode program for you.

Researchers have done studies that have helped us understand how a mask impedes speech understanding and ways that audiologists can alleviate that situation. We know that certain face masks can reduce high frequency sounds by as much as 5-15 dB. Fortunately, advances in bone anchored hearing aid technology have made this problem easier than ever to solve. An audiologist can go into the software and create a specialized “Mask Mode” program for their patients that emphasizes the high frequency sounds that masking tends to reduce, adding emphasis to certain speech cues that are important for clarity and understanding. A Ponto™ patient can even name the program in the Connectline™ app or the Oticon ON™ app “Mask Program” and go to that program setting with a quick press of  the button when in need of a clarity boost.

Talk to your audiologist about designing a Mask Mode program for you to improve your communication performance during the pandemic.

Check your mask.

Studies show that certain types of face masks make hearing more difficult. Research out of the University of Illinois shows that single-use surgical masks and KN95 respirator masks both dampened sound the least (approximately 5 dB) compared to cloth masks. The disposable mask or KN95 mask will allow more high frequency information through, thus improving speech clarity. You may consider selecting a disposable face mask if you will be communicating with someone who has a hearing loss.

Consider a clear mask.

A clear mask is a type of mask with a clear window in front of your mouth. These masks make hearing and understanding speech easier because they provide access to visual cues and allow access to lip reading. Several companies are currently making high quality clear masks that are available for purchase. Try a quick Google search and you will find many options for places to purchase this type of protective face mask.

Advocate for yourself.

If you are someone with a hearing loss, don’t be afraid to speak up. If you are speaking to someone wearing a face mask and you don’t catch the full message, try saying something like, “I’m sorry, can you rephrase that? I have a hearing loss and I’m having difficulty understanding what you’re saying.” The person you are conversing with will understand your situation and gain empathy. They will have a chance to shift their communication style to one that suits you better, whether by speaking more slowly and clearly, raising their vocal effort slightly, or reducing noise in the room to improve your chances  of understanding them successfully.

Additional communications strategies to try.

If you are having difficulty understanding someone, your first instinct might be to say, “What?” or “Huh?”. Repeated use of these words can make dialogue frustrating. Instead, try to ask your communication partner to rephrase their message. Here are a few examples:

  • “Can you add more detail for me?”
  • “I heard you say _______ but didn’t quite catch the rest. Can you tell me more about that?”
  • “Can you say that sentence in a different way?”
  • “I heard you say ________. Can you elaborate on that point a bit more?”

Using these ideas for gathering more information will help the conversation flow and give you more opportunities to understand the message.

Online resources for bone anchored hearing support

Connecting with other Ponto users online can help provide you with support as you face the many challenges that the pandemic brings to daily life.

Oticon Medical Ponto Users | Facebook

Our Ponto Users Facebook group is an excellent tool for communication and collaboration with other Ponto users. During this time of pandemic isolation, remember that Oticon Medical has an expansive network of bone anchored hearing system users who are ready to share resources and discussion.

Oticon Medical BAHS Users Support Group | Facebook

Our BAHS support group is another useful way to connect to other bone anchored device users to discuss tips, stories, and ways to get the most out of your device.

Patient helpline (oticonmedical.com)

If you have a clinical question but you aren’t able to make it in to see your audiologist, Oticon Medical’s patient support team is available to answer any question you might have. Use the link above to access a wealth of knowledge from our support team, or call (888) 277-8014 during the hours of 8 AM and 8 PM Eastern Time, Monday through Friday.

About the Author

Courtney Smith is the Clinical Trainer at Oticon Medical. She practiced audiology in both medical and private practice settings in Las Vegas, NV. She has experience working with hearing aids, cochlear implants, and bone anchored solutions for adults and pediatrics. She completed her training at the University of Iowa in 2003.

The Holidays are for Hearing

Families are gathering. Holidays plans are made. You are heading out on a road trip to see the grandkids. The house is bustling with the sounds of the holidays. Children are laughing, and the dinner conversations are lively. It’s time to join with your family around a festive holiday table to celebrate the season and the start of a new year.

For people with hearing loss, these joyous moments can also bring a host of challenges. A noisy dinner conversation can leave a person with hearing loss feeling tired from the effort they have to spend to understand the message. The dinner table is noisy and voices sound muffled from a distance. Important conversations are missed. These challenges can cause isolation and exhaustion for someone with hearing loss.

Oticon Medical has focused on these challenging situations to present patients with device programming and accessory options that improve communication and quality of life. Our accessories, paired with good communication practices, can positively impact interactions with users of our product portfolio. Here are some communication strategies that we can all practice throughout the holidays that will help make communication easier and the season more enjoyable for people with hearing loss.

How to talk to someone with hearing loss

  • Face the person. Ensure that the person with hearing loss can see everyone’s face. The visual cues will help the person understand the words they didn’t catch.
  • Minimize background noise. Turn off the TV and reduce the volume of surrounding music or television to make communication easier.
  • Make sure the room is well-lit. A well-lit environment can make it easier for the person with hearing loss to see facial expressions, body language, and gestures from across a room.
  • Get their attention first. Get an individual’s attention by saying their name first or gently tapping their arm, and then convey your message to increase the chance that it will be heard and understood.
  • Speak slowly and clearly. Annunciate your words and take your time.
  • Rephrase, don’t repeat. If something isn’t heard the first time, try rephrasing it. Instead of repeating the same sentence louder, try saying it a different way.
  • Don’t speak from another room. Minimizing distance will maximize the chance that your message will be heard and understood.
  • Speak at a normal volume. Shouting during conservation can distort the signal for the person with hearing loss and so, rather than making it easier for a hard of hearing person to understand you, it often has the opposite effect.

Useful tools for communication success

Oticon Medical’s BrainHearing™ philosophy reminds us that we hear with our brains, not just our ears. Our Ponto™ devices are equipped with special noise reduction options that operate with this philosophy in mind. The Ponto family is compatible with a variety of accessories that have streaming capabilities to help people with hearing loss communicate successfully in difficult listening environments. Let’s look at a few scenarios where Ponto users can use these tools to make communication easier in challenging situations during the holidays.

Road trips

A Ponto 5 Mini user and his wife have loaded up the RV for a holiday road trip to see their grandkids. For these two people, a conversation in the car is challenging because of road noise and the lack of visual cues as they face the road. The Ponto user can use the ConnectClip to give themselves a big advantage in this situation and allow for an enjoyable road trip full of conversation. The Ponto user’s wife can clip the ConnectClip that is paired to her husband’s Ponto 5 Mini to her lapel about 6 inches from her mouth. She presses and holds the multi-function button for a few seconds until the lights turn purple and green. This action sends her voice on a wireless journey direct to her husband’s Ponto 5 Mini, allowing for effortless conversation between the two, reducing background noise, and minimizing the effects of distance on their ability to communicate.

Watching a movie

Oticon Medical’s TV Adapter 3.0 is compatible with the entire Ponto product family. You can pair a TV Adapter to your Ponto 3 SuperPower using your Oticon Medical Streamer or to Ponto 4 or 5 Mini directly. This allows you to stream audio directly from your television to your device. You can use your streamer or the Oticon ON™ app to control the volume of the television while your family continues to listen at a level that’s comfortable for them.

Adjustments from afar

You are having difficulty hearing in noise on your holiday vacation, but it isn’t convenient for you to visit your audiologist for programming in person. What can you do? Ponto 5 Mini users can now use RemoteCare to arrange a quick telehealth appointment with their audiologist. During a scheduled RemoteCare visit, an audiologist can log into a private portal which allows them to make the adjustments that their patient needs. The program changes are uploaded to the patient’s device using Oticon’s RemoteCare app and the new settings can be used by the Ponto 5 Mini user right away. This groundbreaking technology opens a new frontier for Ponto patients.        

Family dinner

Oticon Medical has developed OpenSound Navigator™ as a method of noise reduction for those energetic conversations around your holiday dinner table. In this situation, you want to hear the conversation, regardless of its direction. OpenSound Navigator will seamlessly adjust to your environment and reduces the effort it takes to hear. Talk to your audiologist about creating a program in your Ponto 4 or 5 Mini device that utilizes OpenSound Navigator and hear the difference at the holiday dinner table this year. Additionally, you can hand a paired ConnectClip to a relative across the table and their voice can be streamed directly from up to 65 feet away.

Online resources

Oticon Medical is here to support you while you are on the go this holiday season. For product support, videos on how to pair accessories, or in-depth information about the different solutions available to you, visit Wireless Connectivity.

Should you need help from an Oticon Medical audiologist during the holiday season, please contact our Auditory Technical Services support team during the hours of 8 AM and 8 PM, Eastern time at 888-277-8014 or by email at [email protected]

            Oticon Medical wishes you and your family a happy and healthy holiday season!

About the Author

Courtney Smith, M.A., CCC-A, is the Clinical Trainer at Oticon Medical, having just joined the team in October of 2021. She practiced audiology in both medical and private practice settings in Las Vegas, NV. She has experience working with hearing aids, cochlear implants, and bone anchored solutions for adults and pediatrics. She completed her training at the University of Iowa in 2003.

Using Social Media to Support Hearing Health Advocacy_5

Part 5 of 5

In Part 4 of this series, I provided tips on how to put the “social” in your social media. In this edition, the conclusion, I’ll talk about how to analyze your performance and adjust if you find you’re off-track in reaching your goals.

Analyze and adapt

All social media platforms offer statistics you can use to track the performance of each post you’re making. You’ll want to keep an eye on Engagement in particular – the number of Likes/Shares/Comments on Facebook and LinkedIn, retweets and comments on Twitter, and “regrams” and comments on Instagram. By reviewing and tracking this data you can make informed content strategy decisions based on which items performed well or not. Expect that you’ll have to periodically tweak your topics, balance of post types, post release times, and more over time as audience makeup and preferences change.

You’ll also want to keep an eye on your Reach to make sure your audience is even seeing your posts. This is especially true now that Facebook has made it all but impossible to reach your entire (or even the majority of) your Fans/Followers list without paying to boost a post. You might need to strategize and decide which posts you should boost and how much money you can afford to put behind these to reach as many people as possible. Obviously, anything boosted should include a clear call to action in support of your goal.

Nothing succeeds like success

Ultimately, you will know your online strategy is working if you attain that defined and measurable goal you set. Whether it’s an increase in donations or number of event attendees, gaining more advocates for your cause or influencing legislation, skillful utilization of social media can go a long way toward helping advocates like you achieve your goals.

Do you or a loved one need your hearing tested? Find a clinic near you now!

#

Hildy Silverman is the Manager of Digital Online Marketing for Oticon Medical US. She has nearly 30 years of experience in corporate training, traditional and online marketing, and professional/technical communications for a wide array of industries, most recently at a global hearing aid manufacturer.

Using Social Media to Support Hearing Health Advocacy_4

Part 4 of 5

In Part 3 of this series, I provided suggestions on how to choose the right social media channels to maximize your digital reach. This week, in Part 4, I offer tips on how to put the “social” in your social media.

Sharing is caring

The point of social media is interaction. You want to draw visitors to your content, engage with it (and you), and ideally take an action that supports your established goal. The best way to do this is make sure whatever you share is interesting and relevant to your target audience and includes an engaging visual element (photo, .gif, or video).

Regularity is also key, so make sure you establish a content release schedule you can manage consistently. This rewards audience loyalty to your properties, which in turn allows you compete against all the other social outlets vying for their attention. Examples of good schedules include one post on Facebook or three-five daily tweets on Twitter per day. Remember, you can utilize a content management platform like HootSuite to schedule posts/tweets in advance so that you aren’t overwhelmed by a frequent need to post. Even without one of these platforms, you can schedule ahead on Facebook from the platform itself.

Don’t forget the hashtags

Make sure you learn how to use hashtags on all your platforms – they’re not just for Twitter anymore! “Ride” popular hashtags related to your cause so that more of your potential audience can discover your content. Using single-sided deafness (SSD) as our model cause again, you could include #deaf, #hearingloss, or #hoh regularly with your posts, which makes them show up when someone performs one of these common searches for content. Additionally, if you see a hashtag is trending that relates to your cause (e.g., #WorldHearingDay) you could include it in a post linking SSD to the importance of getting your hearing checked. Just make sure you don’t go crazy with the hashtags – using too many in relation to the amount of content provided in a post has been shown to reduce engagement.

One more post to go in this series! In my next post, I’ll provide an overview on how to analyze the results of your online efforts and tweak them to achieve your goals.

#

Hildy Silverman is the Manager of Digital Online Marketing for Oticon Medical US. She has nearly 30 years of experience in corporate training, traditional and online marketing, and professional/technical communications for a wide array of industries, most recently at a global hearing aid manufacturer.

Using Social Media to Support Hearing Health Advocacy_2

Part 2 of 5

In Part 1 of this series launched last week, I provided suggestions on what to consider before establishing your online presence. This week, in Part 2, I’m going to guide you through how to define the goals you hope to reach by taking your advocacy online.

Be S.M.A.R.T.

Continuing with single-sided deafness (SSD) advocacy as an example cause, let’s say you start with a goal of, “To raise awareness of single-sided deafness”. That’s a fine start, but you should further define what you hope to achieve online in order to track your progress and results. Most social media professionals utilize the S.M.A.R.T. method to establish clear and attainable goals. Let’s look at how this works by using this method to refine our sample goal:

  • Specific. The more precisely defined, the better. If you’re defining an online presence, here are some examples to help you set specific goals:
    • Who — do you want to reach by taking your advocacy online?
    • What — do you intend to accomplish for your cause?
    • When — what milestones do you want to reach on your way to the goal?
    • Where — do you want your online reach to extend (local, countrywide, global)?
    • Why — are you choosing to expand your advocacy to include online efforts?
    • How — are you going to use social media to achieve your goal?

This leads to a clearer, more precisely defined goal, e.g., “To raise public awareness in the U.S. of the issues affecting those living with single-sided deafness in order to increase donations this year.”

 

  • Measurable. How do you know if you’ve increased donations? Set a measurement, such as, “Double the number of donations received over last year.”
  • Attainable. Look closely at that number and make sure it’s achievable. It’s usually wise to start smaller and then build over time. In this case, perhaps something more attainable would be, “Increase donations by 10 percent over last year.”
  • Relevant. Consider whether social media provides an opportunity you wouldn’t have otherwise. If so, then ask yourself, “How?” Adjust your goal to focus on what you plan to achieve using tools uniquely available online, such as, “Increase donations by 10 percent this year by driving Friends/Fans/Followers to GoFundMe campaign.”
  • Time-based. Goals bound by specific timeframes are easier to track and attain. Rather than a vague “this year”, try, “Increase donations by 1-2 percent each month in 2019 by driving online audiences to GoFundMe campaign, with year-end goal of increasing overall donations by 10 percent.”

Still with me? Great! In my next post, I’ll discuss how to choose the best social media channels for your advocacy outreach.

#

Hildy Silverman is the Manager of Digital Online Marketing for Oticon Medical US. She has nearly 30 years of experience in corporate training, traditional and online marketing, and professional/technical communications for a wide array of industries, most recently at a global hearing aid manufacturer.